Ó Crualaoí Butchers, a 15-Year Digital Marketing Journey – by ePresence Digital Marketing Agency in Cork
As ePresence Digital Marketing celebrates a significant milestone – 15th year in business – we’re taking a moment to reflect on the incredible partnerships that have marked our journey. One collaboration that stands out as a successful digital partnership is our longstanding association with Ó Crualaoí Butchers.
From Humble Beginnings to Digital Excellence
Ó Crualaoí Butchers, a name associated with quality meat and excellent service in Cork, started their digital journey with us 15 years ago. At that time, many businesses were nervous about dipping their toes into the online world, but under the visionary leadership of owner Francis Twohig, Ó Crualaoí decided to embrace the digital future. Francis, an early adopter of Digital Marketing in Cork, showcased how innovation combined with tradition could lead a brand into the modern era.
Collaboration Through Changing Times
Over the years, we have proudly assisted Ó Crualaoí in amplifying their digital presence. From creating engaging video content that highlights the uniqueness of their products to devising marketing strategies that ensured they stayed ahead in a highly competitive industry. Our collaboration went beyond just promotions; it was about bringing their rich history as a local butcher into the digital world.
Preparing for the Unprecedented
When the Covid-19 pandemic struck, many businesses found themselves in uncharted territories. But Ó Crualaoí was different. Thanks to the preparation and the groundwork laid in the years leading up to 2020, they were ready to hit the ground running. While the pandemic brought challenges, it also underscored the value of their early investment in digital and ecommerce development. Their butchers became an essential pillar for the community, providing unparalleled online offerings and unbroken service during one of the most trying periods in recent memory.
Beyond Marketing: Supporting Growth and Expansion
Our collaboration with Ó Crualaoí wasn’t limited to marketing. Recognising the brand’s potential and commitment to excellence, we assisted them in their applications for Enterprise Ireland’s Retail Grant Funding, further fostering their growth trajectory. Today, they have four established locations in Cork while opening their most recent store in a promising spot in Blackpool Shopping Centre, taking over the iconic Butchers Block location.
Leadership: The Driving Force
Central to this success story is Francis Twohig. His foresight, adaptability and support for digital initiatives have been instrumental in positioning Ó Crualaoí Butchers as a leader in their industry. Under his guidance, the brand has seamlessly blended tradition with innovation, ensuring they remain relevant and resonate with both older generations and new customers.
Looking Ahead: The Future is Bright
Looking back on our shared history, we’re very optimistic about the future. Ó Crualaoí’s venture into Blackpool Shopping Centre is just one of the many exciting chapters to come. As they continue to grow and serve the Cork community, ePresence is delighted to stand alongside them, guiding their digital efforts.
Celebrating Local Excellence
We urge everyone in Cork and beyond to experience the quality and service that Ó Crualaoí Butchers offers. Their dedication to the community, especially during tough times, reflects their strong values and work ethic. As you support them, remember that their digital journey, one of forward-thinking and adaptability, played a part in their ability to serve you better.
For businesses looking to follow a similar journey and establish their digital presence, get in touch with ePresence Digital Marketing.
